Richard Taubinger & Kylie Slavik – The Power of Conscious Marketing
WHAT’S INSIDE THE CONSCIOUS MARKETING CURRICULUM
SESSION 1: Conscious Marketing Principles
How to Stand in Front of Your Brand, Align with Market Forces, and Start to Build a True Community, with Richard Taubinger
In this training, you will learn:
- How conscious marketing principles can help you stand out in a crowded market
- How to go beyond marketing a product or service to instead market a movement
- The keys to getting your customers to enthusiastically share your work with others
- Understanding the difference between persuasion or invitation vs. coercion
- The one thing you’ll want to avoid completely, that will alienate and push away prospects
SESSION 2: Intimacy Marketing
How to Connect Deeply & Build Long-Term Relationships with Your Audience, with Kylie Slavik
In this training, you will learn:
- Understanding your audience intimately, so your marketing resonates
- How to make your ideal client or customer the hero/heroine of your brand story
- Supporting them to make empowered decisions without feeling pushed
SESSION 3: Conscious Product & Service Creation
How to Develop and Launch Your New Concept in Record Time, with Richard Taubinger
In this training, you will learn:
- Understanding the four elements of any offer
- The fastest way to understand what your customer wants
- Executing a seed launch to move from idea to service
- Secrets to creating a conscious business model
SESSION 4: Your 5-Step Origin Story
Naturally Sell to the Right People, with Kylie Slavik
In this training, you will learn:
- How to tell the one story that creates an authentic bond with your audience
- Showcasing your values, so people who share them trust you
- How to tell your story even if you can’t share intimate details (therapists, doctors, etc.)
SESSION 5: Social Media Channels and Paid Advertising
How to Leverage Organic and Paid Traffic to Build Your Movement and Business, with Richard Taubinger
In this training, you will learn:
- Utilizing multiple social channels to grow your business
- Moving people from social channels to your own email list
- Understanding the paid-advertising fundamentals as a way to increase your reach
SESSION 6: Social Media Stories
How to Create Consistent Content Even if You Don’t Have a Lot of Time, with Kylie Slavik
In this training, you will learn:
- How to tell social media stories people love to share, and that are easy to create
- How to share success stories without sounding braggy
- The two stories you can tell if you’re just starting out
SESSION 7: Your Digital Marketing Plan
How to Create Your Digital Marketing Plan for the Year, with Richard Taubinger
In this training, you will learn:
- Core elements of any digital marketing plan
- Selecting your core platform based on your avatar profile
- Simple software and tech to make your life easier
- How to prerecord content in batches and then schedule for consistency
SESSION 8: Connecting with Email
Fill Your Programs, Sell Your Products, and Get More People on Your Virtual Events, with Kylie Slavik
In this training, you will learn:
- Simple emails that inspire people to attend your virtual events
- How to emotionally bond with people who join your website email list
- Short emails that fill your one-to-one or group programs
WHO IS THE POWER OF CONSCIOUS MARKETING FOR?
This program is for anybody who wants to expand their impact, influence, and income by being of service in the world
This program is intended for:
- Those who believe business can be a force for good
- Those who are not natural at marketing but who are willing to learn to serve others
- Those who have been in the market and see others getting results and want to know how to amplify their presence
- Professionals, psychologists, psychiatrists & therapists
- Conscious business owners and solopreneurs
- Healers, naturopaths, chiropractors & osteopaths
- Spiritual authors & teachers
- Coaches (Relationship, Health, Business, Marketing, Parenting, and more)
- Yoga teachers & fitness instructors
- Nonprofit & cause-based organizations
- Teachers, trainers & workshop leaders
- Other conscious brands
This program is not intended for:
- Business owners who care only about money
- Those who won’t use their business as a force for good
- Entrepreneurs or practitioners who don’t care about the planet and the communities they serve
- Folks who don’t like to be challenged in any way, and won’t be honest with themselves if they are triggered
- People who want a marketing certification
- Those not willing to take responsibility or who give up when it gets a little hard
- Those seeking to outsource everything
- Anyone who is not willing to do the work either during the course or afterward at their own pace
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